Category: Fashion and Accessories

Clockwork-Orange – Has all the qualities to lure Customers

Posted by on July 25, 2012 | Comments

Here comes a website dedicated to all fashion savvy people who swear by the products from brand Paul’s boutique. Paul’s boutique is an eminent name in the fashion world and Clockwork-Orange is their online store, where one can buy their clothing and accessories along with other branded items online. One can easily find them through internet just by typing “Pauls Boutique at Clockwork Orange” search term.

The website has been designed perfectly following the standards. It has all the attributes that one essentially sees in any other e-commerce website selling clothes and accessories. Homepage downloads fast and the bright orange logo of the designer line appears right on the top left that lets anybody know whose website is this and what it is all about. The designer has used a subtle ash colour for the background which makes the website look really cool and classy. Introductory paragraph gives a brief and instant introduction of the company and very well describes the purpose of the website. There are 5 headers appearing at the top middle. “About us” page covers the complete information about the company. “Create an account” page is for those who want to get registered to the website which is mandatory to make a purchase.

The website has been planned and designed to perfection. It has almost all the features that are required to make an e-commerce website successful. However, I have a few complains about the website. The first one is that the font size is too small and one really needs effort to read the texts. They should have added a blog section where they can discuss about the latest trends in fashion around the world.

On the plus side, I really liked the way they have categorised the items by brands, by colour and by size. Also, there is a separate category, where all the items from Paul’s boutique have been listed. This is very important for a cloth and accessory selling website as it allows a buyer to select any desired option without unnecessary wasting of time by searching through the pages. Like, if one is prepared to buy a Fred perry product or Pauls Boutique Jackets, he or she will click on that particular link named “Fred perry “ or “ Paul boutique jacket”. Clicking on a link takes you to the page where all the items of a particular category have been displayed. Clicking on any item takes you to the page where every detail of the item has been given beautifully which includes picture of the item, material used in making and price. “Zoom in” option allows one to have a close look of the item. I also liked the fact that they have included Facebook and Twitter widget right on the homepage. One can easily navigate through the website as all the menus, lists and links are working fine.

In short, is a perfect e-commerce package and has all the qualities to lure customers to buy their products. Only a few tweaks are required to make it even better.

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